Email Marketing

“Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business or sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately”  Wikipedia

It is often an undervalued marketing tool by small businesses and that’s surprising when you consider how cost-effective and affordable it is to conduct email marketing campaigns.

Do you want to:

  • Manage & grow your database of customers and prospects?
  • Send targeted direct email marketing campaigns & email newsletters?
  • Easily create your email campaigns and newsletters using our click and replace templates or your own custom built template?
  • Personalise email campaigns with recipients name in the email or subject Line?
  • Send bulk emails easily in just seconds?
  • Track the results of your email campaigns, know who is reading your emails and what links are being clicked on?
  • Abide by Australian & International spam regulations – have unsubscribe & company details included on all email campaigns?
  • Manage bounced emails easily, and see why emails bounce?
  • Create web forms easily that can be integrated with your website? Some examples include subscription forms, enquiry forms, registrations, order forms, surveys etc.

Then The Bowditch Group can help you.

My email marketing platform is simple to set up, very cost-effective marketing for a small business, full of great features, able to get you very detailed reports so that you accurately measure the success of your email marketing campaigns, and fully customisable so everything you send out can have the look and feel of your website or corporate ID.

The best part about my email marketing platform?

You can have 30 days to try it out for free – no obligation to continue with it after that period expires. I am happy to offer you that because I know you will be amazed by the results and want to continue on with it.

At the end of the first 30 days, if you are not totally convinced about the effectiveness of email marketing for your business, you can just let me know and your subscription will be cancelled no questions asked.

How much does it cost?

Email Marketing is probably a lot less expensive than you think. There are three different cost sections: monthly subscription fee, email or SMS send costs, and ongoing help desk support.

Monthly Subscription Fee

This fee relates to your peak database size during each month. The peak database is calculated from the total number of contacts/subscribers across all databases. The fee varies depending on how many contacts you have on your database.

0 – 1,000 contacts on your database = $33 per month including GST.
1,001 – 5,000 contacts on your database = $55 per month including GST.
5,001 – 15,000 contact on your database = $99 per month including GST.
15,001 – 50,000 contacts on your database = $150 per month including GST.
50,001 – 150,000 contacts on your database = $220 per month including GST.

Message send costs

This fee relates to the number of email and SMS messages sent from your account during the month.

Email Costs:

0 – 200 emails sent = 4 cents per email
201 – 2,000 emails sent = 3 cents per email
2,001 – 10,000 emails sent = 2 cents per email
10,000 – 100,000 emails sent = 1 cent per email
100,001 + emails sent = 0.75 cents per email

SMS Costs:

0 – 1,000 SMS sent = 22 cents per SMS
1,001 – 2,000 SMS sent = 21 cents per SMS
2,001 – 5,000 SMS sent = 20 cents per SMS
10,000 + SMS sent = 18 cents per SMS

Ongoing Help Desk Support

I can also provide support and ongoing maintenance of your email marketing campaigns from as little as $97 per month. Please ask me for a quote for your specific needs.

A Practical Example

OK, for a small business that has 400 people on their database and they want to send a newsletter to their contacts once every fortnight, the fees associated with that marketing campaign would be just $57 per month or less than $2 per day!

While this is inexpensive marketing, it’s still very effective marketing. When done correctly, email marketing can be the most valuable marketing tool in a small business’ arsenal.

Free Setup

For a limited time, my email marketing platform comes with a free setup saving you an extra $99. And remember, you still get the first 30 days absolutely free and with no obligation to continue after that first month if you are not totally convinced of the power of this marketing tool.

So what have you got to lose? Try it for 30 days, if you think after that time it’s not for you, just let me know and you will be unsubscribed IMMEDIATELY and with no questions asked. It can’t be easier than that.

If you want to get going with your first 30 day FREE trial of my email marketing platform, call me TODAY on 02 4324 2594.