Does your email signature just say your name, your job and your phone numbers? What other things would you like every person you email to know about you? Could you include a current special or a new service you have just started offering? Are you a member of any professional associations or groups that your customers might be interested in?
Is there something else you could include to further establish yourself as an expert in your field?
You have to provide a point of difference in everything you do – including your email signature.
Be careful that you don’t have too much information or clashing colours or images in it, but take the opportunity to really position yourself well in the reader’s mind when they get to the end of your email.
Another thing I have had some success with in creating another revenue stream is to sell an ad space at the bottom of your email signature. I sell a banner space that is 468×60 pixels and, if anyone knows the amount of emails that I send and receive every day, it is a great value ad position!
If you would like to see how I can help your business’ social engagement strategy through better utilising old school techniques or reviving your tired old business cards, call me TODAY on 02 4324 2594.
This article appears in full in my book, The Business of Being David – How to use social media to make your small business big. To read the sample chapters and to purchase your own copy, click here.
Have you got an interesting and engaging email signature you would like to share with my readers? Do you include your social media addresses and contact details in it? Please let us know in the comments below.
