Social Audits

Small and medium-sized businesses are under more pressure to stay relevant and embrace new marketing ideas than ever before.

And for many, their survival may depend on participating in social or online marketing.

If you have a small or medium-sized business, and don’t think your future may be online, here is a few things to think about:

  • 82% of adults use the internet.
  • 78% of consumers conduct product research online.
  • 10.3 billion searches are conducted every month on Google.
  • 24% of adults have posted reviews or comments online about the things they buy.
  • 40% of smartphone users compare prices on their mobile device, WHILE IN STORE, shopping for an item.
  • There are more than 150 million blogs circulating the internet.
  • Companies that blog get 55% more visitors.
  • Facebook has more than 550 million registered users
  • 2 billion photos are uploaded to Facebook every month.
  • More than 20 million people connect with Facebook Pages every day.
  • 64% of Facebook users have become ‘fans’ of at least 1 business page on Facebook.
  • 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before they get out of bed!
  • Over 200 million people access Facebook on their mobile phone.
  • If Facebook were a country, it would be the 3rd most populated on Earth. Only China and India would have a greater number.
  • Facebook is now used by 1 in 13 people on Earth.
  • Twitter has grown by 1150% in the last 12 months.
  • Twitter gets 300,000 new users every day.
  • The short messages on Twitter are called ‘tweets’ and there are more than 90 million tweets every single day.
  • 42% of companies have acquired a new customer via Twitter.
  • 80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.
  • Linkedin is like social media for grown ups.
  • The number of people on Linkedin has just passed 100 million.
  • Around 80% of companies have used Linkedin to recruit an employee in the last 12 months.
  • YouTube is the world’s 2nd largest search engine
  • In 2006, Google paid 1.65 billion to acquire YouTube.
  • 24 hours of video is uploaded to YouTube every minute.
  • More video is uploaded to YouTube every 60 days than all 3 major USA TV networks created in 60 years.
  • Hundreds of millions of videos are watched every month on mobile devices.
  • 46 years of video is watched on YouTube every day.
  • To watch every YouTube video back to back would take just over 500 years.
  • 2 billion videos are watched on YouTube every single day.

You will have made a very important decision in obtaining this social audit for your business.

From this audit, you will have a much greater understanding of what online assets you already have in place – even, in some cases, some that you may not know about, as well as what opportunities you have to engage more customers and convert more sales in the online space.

The audit outlines:

Social Discovery

The first section of the audit relates to what we were able to discover about you and your business through online research.

You may well have more online assets in place than what we were able to discover, but as you will see, we use the same means of research that most potential customers will use, so if we didn’t find you, the chances are nobody else is either.

The Social Discovery includes:

* Google Search

* Twitter Search

* Facebook Search

* Linkedin Search

* Your Website – how visible is the website, does the website have landing pages, how search engine-friendly is it, what is the user experience on the website like, and how regularly is it updated?

* Your Blog – how difficult is it for people to leave a comment, how many people are actually leaving comments, are you commenting on your comments, and can a secondary income be derived from the blog?

* Your Facebook Presence – does the business have a Facebook presence, is it the right kind of Facebook presence for the business, and which Facebook apps are being used?

* Your Twitter Presence – how much detail has been completed on the Twitter account, what style are the tweets written in – broadcasting or engaging, how personalised is the content and account, what is the Klout ranking for the account, how many follwers does the account have, and how regularly is the account being updated?

* Your Online Video Presence – which video platform(s) does/do the business use, do the videos appear to be made in-house or by a professional videographer, do the videos strengthen the branding of the business or potentially undermine it, do the videos contain captions or anything that will link the viewer back to the business, and do the videos contain a strong call to action?

* Your Other Online Marketing Presence – which other online marketing presences does the business utilise?

Social Reflections

In order to better embrace online marketing and engage more customers in this space, it may be necessary for you to reflect on some of the following questions about your own business. The audit gives you the opportunity to be as candid and honest as you can be. This is for your record and may just be the spark that encourages you to remove barriers and gain a better understanding – and a better return on investment – from marketing your business online.

Social Opportunities

This section outlines all of our recommendations and tips for you to do a better job of your online and social marketing in the future.

The social audits provide an invaluable resource to help you understand your market, your customer and your competition!

So let’s get started…

To order YOUR social audit TODAY, simply click on the Add to Cart button below:

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